6 Wall Art Ideas for an Inspired Workspace

6 Wall Art Ideas for an Inspired Workspace

Having a dedicated workspace allows you to focus on your work and be more productive. Whether you’re working in the office or from your home, it’s important to have a space where you can be creative and motivated to get the work done. Further, when setting up your workspace, it’s ideal to spruce it up with some wall art to boost your motivation and keep you inspired.

There’s a wide array of wall art ideas for you to choose from. Picking the one that will best resonate with you and suit your personality is highly recommended. But if you want to explore more options to set the tone for that productive space you want to have, there are also other ideas for you to try out.

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Here are six wall art ideas for an inspired workspace to help you out.

1. Canvas Art and Framed Prints in Your Workspace

If you want to go for classic wall art to incorporate into your wall, you can never go wrong with canvas art or framed prints.

Canvases are one of the most popular ideas for wall art. You can have a picture made by your favorite artist printed, or you can opt for framed prints to add elegance to your workspace. When choosing the prints to display on your wall, your imagination is the only limit there is.

Regardless of the size and design, what matters is you pick the one that speaks to you and will keep you motivated to work.

2. Posters as Wall Art

Using posters as wall art in your workspace will never go out of style. It’s an exciting way of designing your wall. This is because you can play with and execute all the pictures and ideas you have in your mind and display your favorite posters. Be sure to choose posters that will bring you a sense of happiness and inspiration. Depending on the color palette that you want, you can create a perfect gallery of posters on your wall.

There are many creative and stylish ways to try when displaying posters aside from hanging them. You can attach them using washi tape. This can be creative and efficient as these tapes are colorful and won’t damage your walls.

You can also try to mount wall posters using a clip. Alternatively, simply frame them and lean them against the wall on top of your desk. If you’re looking for great posters to display on your wall, check out Fine Art America and other similar stores to shop for pieces of art you’ll love.

3. Graphic Wall Stickers

You don’t have to break the bank to design your wall.

If you’re looking for easy-to-install and affordable wall art, you may consider using wall decals. They’re stickers that you can stick on pretty much any smooth surface. They are usually used for decorating or revamping walls without drilling holes.

Wall stickers are one of the most cost-efficient wall arts that you can use. Moreover, they can allow you to be creative in designing your stickers. This is because they come in various shapes, sizes, and types. Plus, you can have them customized using images, texts, or quotes—anything you want! In short, these decorative wall stickers can significantly boost productivity and improve the look and ambiance of your workspace.

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4. Family Photos for Your Workspace

Whether you’re a fan of photography or not, displaying your family photos in your workspace is never a bad idea. You can turn your wall into a gallery by printing some of the best and most memorable family photos you have. What’s more, this will add a personal touch to your space and keep you inspired while working.

You may choose to print several portraits in different sizes and put them together or create a photo collage. If you do it this way, you’ll only have to print them a single time. In other words, take advantage of being creative in displaying your family photos and explore stylish ways to do it.

5. Floating Shelves as Wall Art in Your Workspace

If you’re looking for a minimalist idea for your wall art, you can try installing a floating shelf. Choose any color of shelf that will blend with the color of your wall or desk. Instead, you can just go for a white shelf to keep your workspace simple. Then display anything on it that can help you with your work. For example, you can use stationary stands and books, or something that will keep you inspired to work, like picture frames.

One of the benefits of floating shelves is that they’re pretty simple, easy to set up, and will add more space to your workspace. This is definitely something that a minimalist would love to have as wall art. You don’t even have to hire a professional to make and install your shelves. This is because you can easily make your do-it-yourself or DIY floating shelves using the right materials and tools.

6. Frames Featuring Inspirational Quotes

Typography is the best way to go if you don’t want to display symbols or images on your wall. Sprucing up your wall can be as easy as hanging inspirational quotes that come in frames. Alternatively, if you don’t want to drill holes, you can opt for adhesive letters instead.

You can be as creative as you want in choosing the best quotes to inspire you to work. For example, whenever you don’t feel like getting up from your bed to do your work, these inspirational quotes can serve as reminders of the goals you want to reach. This is because sometimes, all you’ll need is a little push to get the work done. But if you don’t have any idea what quotes to use, you can try the following:

  • Set Goals. Reach. Repeat.
  • Opportunities don’t happen; you create them.
  • Start where you are. Use what you have. Do what you can.
  • Don’t count the days. Instead, make the days count.
  • Success comes from having dreams that are bigger than your fears.

Wall Art in Your Workspace for Inspiration and Creativity

Having wall art in your workspace can give you a sense of delight and creativity as you work. It can also be very helpful, especially when you’re not motivated to work or feel uninspired to finish your tasks. On the other hand, taking a break from work from time to time can help increase your productivity as you get to recharge. And with the help of your wall art, you can get a quick break from your screen and enjoy your time looking at your wall.

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Guide to Choosing an Equipment Rental Company

Guide to Choosing an Equipment Rental Company

Featured image by Greyson Joralemon on Unsplash

If your company is planning a construction project, you may be thinking of tool and equipment rental. It can be rather expensive to buy all the equipment you might need. Therefore, it is a good idea to rent it.

However, there are so many equipment rental companies that you may be feeling overwhelmed about which one to select. So keep the following points in mind when making your decision.

For example, think about the price tag, the condition of the equipment, and more. It is also important to know that not every equipment rental company is the same. You need to do your research carefully if you want to choose the right one for your business.

The tips in this post can help you with selecting an equipment rental company.

Choose an Equipment Rental Company with a Large Inventory

The company you choose must have the equipment you need. If they have a large variety of stock, you will be able to find the right machinery and equipment for your project.

Many jobs need equipment that has certain specifications. Therefore, make sure the company you choose has a variety of choices for you to choose from.

If they have sufficient stock on hand, you will not have to put your project on hold while you wait for the equipment rental company to special order what you need.

Just take your time in the beginning and look for a company that has all the tools and equipment you need now. Then, when your company takes on other projects they will likely also have those, too.

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Do They Have the Latest Tools?

The latest machinery usually has additional safety features or even built-in technology to make tasks easier. This does not necessarily mean that it is not possible to work with older models. However, you may be looking for equipment that employs the latest technologies in the industry. Having user-friendly equipment will make every task much easier.

Keep Health and Safety Considerations in Mind

It is vital that the equipment rental company follow health and safety standards strictly. You may require a machine that will function at a height, for instance.

It is important that all your employees remain safe always. The company that you choose should maintain and inspect the equipment after each rental. They must make certain that all their machines work perfectly and are safe to use.

It is good if the equipment rental company gives training to clients. It is important that all users are familiar with the equipment. Everyone who uses a piece of equipment needs to know how to use it in a safe way.

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Additionally, skilled engineers should maintain each machine. The equipment must undergo testing and maintenance as well as frequent check-ups.

Look to See If the Equipment Rental Company Is Accredited

It is essential for the equipment rental company you choose to have trained professionals who have experience with doing what they do. This is why it is best to choose a company which meets or even exceeds industry standards. What’s more, if the equipment rental company can also provide training for your staff in how to use the equipment, that’s even better.

The company that is accredited will have knowledgeable staff. They will have the expertise you need. So find out what accreditations the firm has before you make your choice.

Choose an Equipment Rental Company with Care

The task of finding an equipment rental business is one that you should not take lightly. This equipment is important for your project and it is vital that it be of good quality. You do not want to face any interruptions or delays in your project because of a bad choice in equipment rentals.

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WPExperts Acquires Post SMTP Plugin

WPExperts Acquires Post SMTP Plugin

WPExperts, a Pakistan and Egypt-based WordPress development agency with more than 120 employees, has acquired the Post SMTP plugin from its former developer, Yehuda Hassine. This is the agency’s second acquisition this year, after picking up Rich Tabor’s Login Designer plugin in January.

The Post SMTP plugin is a fork of the Postman SMTP plugin, which was closed by WordPress.org in 2017 due to an unfixed security vulnerability. Hassine, a longtime user of the plugin, fixed the vulnerability, forked it, and renamed it to Post SMTP Mailer/Email Log. He grew the plugin to more than 300,000 active users, managing its development and support by himself, before becoming too busy with his full-time job.

Post SMTP improves the delivery of emails that WordPress generates and it logs the causes of failed emails to help eliminate configuration mistakes. Its chief competitors include WP Mail SMTP by WPForms (2 million+ installs) and Easy WP SMTP (600,000 installs). WPExperts plans to continue the plugin’s free version and does not plan to release a commercial version. Instead, they are working towards monetizing it with paid add-ons.

“This is the biggest acquisition for WPExperts in terms of acquired plugin active users (300,000+),” WPExperts community manager Zubair Siddiq said. “WPExperts will enhance Post SMTP’s current UI, features, and support.”

Before selling Post SMTP, Hassine was working on six paid add-ons, which were included in the deal with WPExperts but they are still under development. The add-ons in progress include the following:

  • Office 365
  • Amazon SES
  • Sendinblue
  • Mail Control
  • Twilio Notification
  • Better logger

WPExperts founder Saad Iqbal said the acquisition is aimed at building additional revenue streams for the agency’s plugin shop. Post SMTP joins WPExperts’ collection of nearly 60 free plugins hosted on WordPress.org.

“I normally find plugins in .org and then contact the owner to see if they want to sell,” Iqbal said. “We are always looking to acquire cool WordPress plugins.”

Now that Post SMTP has moved to its new owner, users can expect development and support from a much larger team of professionals, as well as new commercial add-ons in the near future.

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Guide to Choosing an Equipment Rental Company

Market Segmentation and Promotional Products

Featured image by HobbitArt

When you have a large target market, the only logical step is market segmentation. In other words, split your target market into segments. You can then assess and influence each segment individually. Here’s how promotional products can play into that strategy.

Marketing Sells Products and Services

We all know what the primary purpose of marketing is. We’ve all been its subjects from the very first time we were old enough to comprehend an ad. Put simply, a company’s marketing efforts are aimed at its target audience, and they serve as a means to sell products or services.

To ensure success, the marketing department of any company has to get to know the target market through detailed analysis. Once it pinpoints the main aspects of its preferred demographic, it sends out messages that appeal to the audience directly.

Naturally, these messages have a clear task on hand. They must inform people about specific products and services and persuade those people to buy them.

Is Marketing Really That Simple?

It all does seem simple when put in writing like this, and for some businesses, it is THAT easy. If someone has just one product or target market, they don’t have to do a painstaking analysis of their market. Nor do they need to employ market segmentation.

With just one target market, you’re working with a singular marketing message that should influence all those people. The plot thickens in the case of larger organizations, like car brands.

Though all car manufacturers have to target drivers—any gender, any profession, anywhere—they produce a great variety of cars that fit different kinds of people. Some may prefer a larger trunk and lots of space for a big family. Others, however, may be more into clever tech design that would wow everyone around them.

Clearly, a singular marketing message wouldn’t work on all those types of people because they have different needs. The only suitable solution in that case, then, is market segmentation.

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What Is Market Segmentation?

When you have a large target market, the only logical step is to split it up into segments. You can then assess and influence each segment individually.

The purpose is to create the most appealing message for each segment’s audience to ensure the best result. This includes more than just changing the ads’ nature, such as by making them more emotional or informational. Every segment is assigned a specific tone, and various segments may also require completely new content, too.

However, for market segmentation to actually have a solid impact, there are a few rules to keep in mind. The most important of all is that the market segments themselves have to be:

  • Measurable. You can identify the size and the purchasing power of the market and acquire quantifiable data on it.
  • Accessible. The company can reach the consumers with ease and without going over the budget.
  • Substantial. The number of people you want to reach should be large enough to affect the profit, but not too unreasonable. If the segment is too big, it won’t be possible to reach its whole audience. In that case, you risk wasting resources.
  • Differentiable. The people in a specific segment should have similar needs so that the advertising is cost-effective and appeals to as many individuals as possible at once. Each segment should be homogeneous (or as close to that as you can manage).
  • Actionable. You should be able to offer the products or services that a particular segment needs and wants. In other words, the segment needs to have a practical value and be responsive to your marketing strategy or program.

What Is the Difference Between Undifferentiated and Differentiated Market Segmentation?

You’ve likely come across undifferentiated marketing before, but you perhaps call it mass marketing. In general, this form of marketing entails creating one message for the entire audience.

Some of the most significant advantages of undifferentiated marketing include:

  • Improved brand recognition
  • Greater reach
  • Cost-effectiveness, especially in the long run

With undifferentiated marketing, you don’t have to worry about constantly changing up the content. Moreover, there’s no need to research the market in depth. For example, if you own a flower shop, you can employ mass marketing successfully. This is because the needs of your target audience don’t change. They’re all after flowers, one way or another, for various occasions. But those don’t necessarily change your customer base.

Differentiated (or segmented) marketing, on the other hand, entails dividing your market into two or more well-defined, manageable segments. Nike and similar sportswear stores are great examples of this form of marketing. Yes, the company mostly produces trainers. But in order to target specific consumer groups, it offers a wide variety of trainers ideal for different types of people. For example, some of Nike’s specific groups include runners, cyclists, weightlifters, and so on.

What Is Concentrated Marketing?

In contrast, with niche marketing, you target just one particular market segment. The chosen segment has to promise great profitability since we’re talking about targeting a small group of people here. Naturally, this form of marketing also entails doing in-depth research about the group so that you’re able to fine tune products, services, and even prices for this exact segment.

Here’s a Comparison of Undifferentiated vs. Differentiated vs. Concentrated Marketing

To better explain the differences, let’s see an example. Imagine you are looking to open a restaurant and want to employ all three strategies at the same time. Let’s consider this from all three perspectives:

Mass Marketing

You’re looking to appeal to your whole market, so it makes sense to use this type of marketing to promote your restaurant’s opening. Anyone can come, and everyone is welcome!

Segmented Marketing

With segmented marketing you’re looking to also appeal to a few different market segments, such as university students and their families. You’ll appeal to the first group by offering daily specials on drinks and food that they could take advantage of between classes. To win over the second group, you can offer child-friendly meal options and even entertainment specials.

Niche Marketing

You may want to appeal to residents who live near your restaurant, somewhere within 20 miles or so of it. Otherwise, you may focus on the restaurant experience such as fine dining, fast food, or whatever. Or you might focus on the menu by appealing to those with special dietary needs such as vegetarians, vegans, or who choose to eat gluten-free foods.

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How Would It Work with Branded Merchandise?

In the case of branded merchandise or promotional products, these three perspectives may look like this:

Mass Marketing

You pick something that appeals to a large number of people and fulfills a need but isn’t limited by their interests. A good example is a classic sports bottle, as anyone can use these, no matter if they’re gym lovers or not.

Segmented Marketing

This time, you pick a specific sport to focus on. The UK is full of football and tennis fans, so you wouldn’t make a mistake by including footballs or tennis balls in your next giveaway. If you were trying to appeal to a US audience, however, you’d make a greater impact with branded baseballs.

Niche Marketing

A more niche market segment of sports fans here would consist of those looking for vintage footballs, racquets, and similar, to give a few examples.

Micromarketing

Finally, there’s micromarketing, which entails targeting a tiny group or individuals within a niche market. It’s the smallest segment in marketing you can focus on. Usually, this micro form of market segmentation requires you to customize your marketing strategy for every client within the segment.

Micromarketing isn’t for everyone, of course. Large supermarkets like Lidl or Tesco cannot really market their products to every person individually. It would not only take forever but also be impossible to manage.

But that isn’t to say that some famous companies haven’t tried it. Coca-Cola had a particularly successful micro marketing campaign, “Share a Coke,” several years ago. The company printed individual common names in every country it was distributed in instead of its regular labels, allowing people to literally drink Coca-Cola from bottles that carried their own names.

In terms of branded merchandise, though, it may not be worth it to customize every product for a handful of clients. If they are all individually different, the costs may outweigh the benefits.

That said, companies that have VIP clients or know who their top spenders are could use micromarketing to organize specially customized giveaways. If your list of top clients is short (around five or fewer), it would be possible to pick a product that would suit each of them perfectly and appeal to their needs and wants.

Market Segmentation Could Be Your New Best Friend

Just keep in mind that you would have to put your research skills to extensive use to make market segmentation work for you. You’ll have to get to know your clients just as well as you know your best friend or partner.

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