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When someone is searching for the goods and services your business provides you want your company to be front and center on the first page of the search results. But if your website is outdated, this will not happen. Read on for signs your company’s website needs updating.
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Marketing is essential for small businesses. Getting your name out there helps drive business. Then, by delivering positive results you improve your reputation and continue to grow.
The internet has made marketing your company both easier and harder. While reaching out is as easy as posting on your social media account, standing out from an ever-growing marketplace is a challenge. Moreover, separating yourself from the noise and differentiating your business from the competition are crucial. Only those companies that get attention attract new customers.
There are many digital marketing tools you can use to advertise your business. However, one of the most essential is SEO or search engine optimization. When someone is searching for the goods and services you provide, you want your company to be front and center on page one of the search results.
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However, SEO is only part of the equation for leveraging good search results (and getting them in the first place). That is, you need a top-of-the-line website. Zgraph Digital Marketing can design a website to properly position and promote your company. However, you may be thinking, “I already have a website. Why should I hire a company that does website design in Atlanta?” The reason is that website design is continuously changing. If you’re not current, your website is falling behind.
Here are six signs you need a new website.
Signs Your Website Needs Updating
1. It Doesn’t Work on Mobile
Smartphone use is growing at an exceptional rate and that trend appears to continue. If your website only looks good or works correctly on a desktop then you need an update. Moderns websites need to work on smartphones and tablets. If they don’t not only do you lose customers you also hurt your search engine results.
2. You’re Using Old Design Ideas
There was a period in website design where animations, flash programs, and auto-playing music were the newest in cutting-edge ideas. But modern website design tends to lean toward minimalism. What’s more, design tools such as Flash are no longer usable.
Of course, you can certainly use animation in website design through modern standards such as HTML5. However, more recent designs tend to be more understated and focused on pulling viewers’ attention toward specific content. You want your website to look modern, but an old site can look quite dated.
3. Your Website Is Slow
Semi-related to older design concepts is that a website that isn’t updated to modern standards tends to be slower. That’s because it’s not using modern programming languages. Additionally, your site could possibly be using plug-ins or other components that are not optimized for modern browsers. A website that is slow and hard to use drives visitors away.
4. Your Information Is out of Date
If you haven’t updated your business website in some time the information may not even be current. For example, you may have a new product. Or you might be offering new services your site doesn’t even list. If visitors don’t know you’re offering these things they are not going to ask. Other issues can include listing the wrong hours, listing an old phone number or email, or not referencing new locations. All of these combined can confuse customers and make you look unprofessional.
5. Your Website Is Not Generating Leads
In the end, the point of your website is to drive customer engagement and generate sales. If it is not doing this there is something wrong in terms of how it is designed and laid out. Many factors can cause a website’s search engine results to drop or customers to not be interested. A professional can help you improve your site and get customers interested again.
6. You Just Don’t Like It
Ultimately, your company website belongs to you. It should represent your mission statement and the defining ideals of your company.
There are many practical reasons to redesign a website: Your site could be based on old design ideas, or maybe it isn’t loading right. Perhaps the content is out of date or lacking.
But just because you want something different is as good a reason as any. Companies do rebrand to change their image. Moreover, new concepts such as a new logo and a freshened up website can help refocus your company on its goals and improve consumer outreach.
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Final Thoughts
The modern business world is highly competitive. This is why your company needs to be at the forefront of digital marketing and customer engagement. Your site is a centralized point for your business in the digital realm. It can serve as a hub for information, sales, and linking together your various social media accounts. A good website can be a driving force in your overall marketing strategy.
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