Featured image by Ptra from Pixabay
Many people use photography and image creation for many purposes, especially digitally. A well-designed website should be informative and helpful, but also visually attractive. After all, if a website isn’t nice to look at, you can assume customers are clicking off and heading to a more appealing competitor. Thus, having a well-designed website can capture the attention of your audience and make all the difference for your business.
When it comes to imagery and design, ClickASnap offers helpful insights to help you understand how to make your website aesthetically pleasing. Here are four hot image trends to consider adding to your business’s website.
When designing a website, it’s often natural to choose a symmetrical layout that looks neat and professional. However, symmetrical website layouts aren’t always the most creative, so it might be time to get a little adventurous.
Choosing asymmetric website layout can provide a number of advantages for your website when it comes to results. Your website will look more dynamic and there is often more freedom for design and imagery. An asymmetric layout also gives your business a visually appealing website that’s still easy to navigate. Furthermore, with a few cleverly placed images and photographs, you can create an interesting webpage that gets your message across perfectly.
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2. Maintain Authenticity
Today’s audience is savvy. They know when they’re looking at something that isn’t genuine, and it can damage your reputation whether you are a business, blogger, or photographer. With that in mind, the images you use on your website should be authentic and relevant to the message you are trying to convey.
Presenting real people in real situations in your images can go a long way. It helps your audience relate directly to those situations. This can greatly improve your company’s reputation long-term. However, hiring a professional photographer to help you achieve this authenticity can be instrumental to your success as well.
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3. Combine Imagery and Video
Utilizing diverse mediums is important for a website. Businesses can no longer get away with just blocks of text. Your users will get bored quickly and sometimes it can even be difficult for them to follow. Breaking up your information with the right blend of images, photography, and videos can create an exciting experience for the user.
This multimedia approach to a website not only shows off your creativity, but also helps get your message across to your customers.
4. Blend Photos With Graphics
As a follow-on from a multimedia approach, today’s websites need to be unique to continue gaining new followers and customers. Mixing professional photography with fun graphics can certainly help your website stand out. By overlapping the two it creates a memorable image that can be used on social media as well.
This can help to give off an original and imaginative impression of your brand or online persona, which can appeal to the right audience.
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