16 Best WordPress Ecommerce Plugins in 2023 (Pros & Cons)

Mar 18, 2023 | 0 comments

When building an ecommerce website on WordPress, picking between WooCommerce and other platforms is crucial. Once you determine which plugin to use, you can take steps to personalize your eCommerce website to make it more effective and unique. In this post, we’ll share the best WordPress ecommerce plugins available, including WooCommerce-based options as well as other solutions, to help take your website to the next level.

Let’s get started.

What is a WordPress Ecommerce Plugin?

An ecommerce plugin is software that adds ecommerce functionality to a WordPress website giving you the ability to sell products, process payments, manage orders, and customize your online store. Therefore, these plugins are necessary when building an ecommerce site. There are many free and paid options to choose from based on your needs.

Why Do I Need WordPress Ecommerce Plugins?

Ecommerce plugins manage online stores, including products, pricing, shipping, taxes, and automation. They also offer search customization, filtering, checkout streamlining, and multi-vendor marketplace options, resulting in a highly capable store that boosts sales and revenue.

16 Best WordPress ECommerce Plugins

We carefully selected this list of eCommerce plugins for WordPress to help businesses enhance their online stores with additional features and functionality. Our selection criteria included reviews, installs, support, ease of use, and compatibility with the latest WordPress version for security and stability.

Without any further delay, let’s dive right into our top picks for the best WordPress ecommerce plugins.

1. WooCommerce

WooCommerce ecommerce plugin

WooCommerce is the go-to ecommerce platform for WordPress sites, being the most used option. However, while it has the most features and plugins available, it may not be the easiest option. Configuring it and adding products, including taxes, can be tedious. Nevertheless, WooCommerce remains a popular choice for millions of WordPress sites due to the number of plugins available for it.

WooCommerce has incredible support with lots of helpful guides and resources on its website. Companies such as YITH make useful plugins that can help make your online store unique and make it stand out from the crowd.

Key Features for WooCommerce:

  • Complete ecommerce solution for WordPress
  • Lots of plugin options
  • Hefty knowledge base
  • Endlessly scalable
  • Unmatched analytics tools

ecommerce Analytics dashboard

WooCommerce gives you a lot of information about how your store is doing, like how many sales you’ve made and what customers are doing. You can start with the free plugin and then add more features as your business grows.

Best For:

WooCommerce is ideal for those who desire a custom ecommerce solution and have the knowledge or resources to manage and optimize their online store. It may not be easy for newbies who have limited time to learn the platform.

Pricing: Free. Note that the “free” price of WooCommerce doesn’t tell the whole story. Most store owners will need to purchase a few premium add-ons, and those can be pricey.

Get WooCommerce

2. Easy Digital Downloads

Easy Digital Downloads ecommerce plugin

Easy Digital Downloads simplifies digital storefront management and sales, making it a must-have for ecommerce sites selling digital products. It works alone or integrates with WooCommerce, allowing you to set single and variable pricing with an immediate purchase or cart-saving options. It seamlessly works with popular WooCommerce SEO plugins such as Rank Math and Yoast SEO, optimizing product pages for better SERPs visibility.

Key Features for Easy Digital Downloads:

  • Multiple purchasing formats
  • Functions as a standalone ecommerce solution or integration with WooCommerce
  • Integrates well with Divi and other popular WordPress themes
  • Multiple payment gateway options
  • Addons for recurring payments, shipping, and frontend submissions

EDD Product template Divi

Easy Digital Downloads allow you to use any theme, including Divi. Plus, Divi’s Theme Builder lets you create customized download product templates. The platform’s dynamic content feature enables you to customize EDD fields to display download images, product descriptions, pricing, and add-to-cart buttons. Add-ons can be used to enable subscription-based products, multi-vendor marketplaces, and seamless email opt-ins with Mailchimp integration. Easy Digital Downloads also supports several payment gateway add-ons.

Best For:

Those who are looking to feature digital products on their websites will find Easy Digital Downloads one of the best WordPress ecommerce plugins available. With multiple payment options, custom template support through Divi, and both single and variable product options, EDD is a great option for selling digital products online.

Pricing: Free, pro license starting at $99.50 per year.

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3. Dokan Multi Vendor

Dokan best Multi Vendor ecommerce plugin

Dokan MultiVendor is the best WordPress ecommerce plugin for creating a multi-vendor marketplace with options to monetize through commissions and subscriptions. It requires WooCommerce and comes in both free and paid versions. The free version offers features such as unlimited vendors with individual front-end dashboards.

Dokan front end vendor settings

This free version also includes a comprehensive order management dashboard, various widgets, email notifications for orders, and multi-language support with WPML.

Key Features for Dokan Multi Vendor:

  • Multiple product options
  • Website monetization opportunities
  • Comprehensive order management dashboard
  • WooCommerce integration
  • Multilanguage support through WPML

Dokan setup wizard

Dokan offers a variety of features to make your experience setting up a multivendor website a breeze, but the most compelling by far is its ease of use. With a straightforward setup wizard, you can easily configure how vendors will pay you and the level of control you want to have over them. To make things even easier, Dokan will even install WooCommerce for you.

Best For:

Dokan MultiVendor simplifies creating a multivendor marketplace on WordPress with unlimited vendors, easy order management, and fee earning. However, the free version has limited features. The professional version starts at $149 per year before add-ons, but it is the most versatile multi-vendor ecommerce plugin for WordPress.

Pricing: Free, with a premium license starting at $149 per year.

Get Dokan Multi Vendor

4. Ecwid for WordPress

Ecwid for WordPres

Ecwid is a cloud-based ecommerce platform that allows businesses to sell products on multiple platforms, integrating seamlessly with WordPress using the Ecwid Ecommerce Shopping Cart plugin. It offers over 40 payment options, social media selling, and comprehensive shipping and tax collection options for a reasonable monthly fee. While a free account allows up to 5 products, upgrading to a pro license is required for more. The fees for a pro license are lower than the costs of customizing a WooCommerce store.

Key Features for Ecwid for WordPress:

  • WooCommerce alternative
  • All-in-one ecommerce solution
  • Seamless WordPress integration
  • Sell products on social media

Ecwid design templates

Ecwid offers nearly 100 storefront templates, providing ample design options for your online store. It is fully compatible with all WordPress themes, allowing you complete control over the look and feel of your website. However, the editing options for Ecwid storefront themes are limited, which means you may need to adjust your WordPress styling to ensure a cohesive look and feel.

Best For:

Those looking for a cost-effective alternative to WooCommerce that doesn’t require expensive plugins will find Ecwid to be an excellent choice. With its simple interface, setting up a full-featured ecommerce store is a breeze.

Pricing: Free, with plans starting at $14.08 per month.

Get Ecwid for WordPress

5. MemberPress

MemberPress as an ecommerce plugin

MemberPress is a top membership plugin for WordPress that offers a wide range of features, including multiple payment gateways, subscription management, digital downloads, discounts, and affiliate program integration. It seamlessly integrates with popular affiliate marketing plugins like Pretty Links and can be used alone or integrated with WooCommerce.

Key Features for MemberPress:

  • Multiple payment gateway support
  • Digital downloads
  • Subscription-based products
  • Integrates with top affiliate plugins
  • Integrates with WooCommerce, or is a standalone option for ecommerce
  • Ability to create trial memberships

MemberPress trial period

Another unique feature of MemberPress is the ability to offer trial memberships. By allowing potential members to test out your site, you allow them to determine if it’s right for them. This can help increase customer satisfaction and loyalty, ultimately resulting in higher retention rates.

Best For:

For membership-based ecommerce websites, choose MemberPress as the go-to solution. It offers numerous features and is easy to set up with a configuration wizard, getting your website ready in minutes. One downside is the lack of a free plugin or demo, but they offer a 14-day money-back guarantee. That should appease those who aren’t 100% convinced that MemberPress is right for them.

Pricing: Starting at $179.50 per year.

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6. SearchWP

SearchWP best ecommerce plugin

WordPress users know that the built-in search function is inadequate. But there’s a solution: SearchWP. This ecommerce plugin replaces it with a customizable, advanced search system that delivers more accurate and relevant results. Better search results can enhance the user experience, leading to increased satisfaction, loyalty, and better product visibility.

SearchWP integrates with popular ecommerce plugins such as WooCommerce, Easy Digital Downloads, and Dokan Multivendor, delivering accurate search results for custom fields. It also integrates with WPML for multilingual ecommerce websites and searches form entries for WP Forms, enhancing its capabilities.

Key Features for SearchWP:

  • Customizable search system
  • Ability to search custom fields
  • Multilingual support
  • Integration with other popular ecommerce plugins

SearchWP settings

The free version of SearchWP only offers Ajax live search. For full functionality, you need to buy the premium version. It provides an extensive settings dashboard to configure search parameters for posts, pages, media, and custom fields.

Best For:

Those wanting to make all of their site’s content searchable should consider SearchWP. With support for all post types, including custom fields, it is a valuable ecommerce plugin for any website.

Pricing: Free, with premium plans starting at $99 per year.

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7. WP Forms

WP Forms best forms plugin

WP Forms is a top form building plugin that offers excellent features for ecommerce. It lets you create custom forms to collect customer information, process orders, and handle other ecommerce tasks. It integrates with popular payment gateways like PayPal, Stripe, and Square, enabling you to accept payments within forms.

Key Features for WP Forms:

  • Drag and drop form builder
  • Integration with payment gateways
  • Track form submissions
  • Customizable form templates
  • Integration with Divi

WP Forms ecommerce example

With WP Forms, there’s no need for WooCommerce. The plugin enables you to create customizable checkout forms that include customer-specific fields to personalize the checkout process. You can also match your site’s branding seamlessly thanks to WP Forms’ integrated styling options.

Best For:

If you plan to sell a few products and don’t need all the extra hassle of installing and configuring WooCommerce, WP Forms is one of the best WordPress ecommerce plugins available.

Pricing: Free, with premium licenses starting at $49.50 per year.

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8. Funnelkit

best sales funnel plugin

Funnelkit is one of the best marketing plugins for WordPress. It lets businesses create sales and lead generation pages for ecommerce sites with various page types, such as opt-in pages, sales pages, thank you pages, and webinar registration pages.

Key Features for Funnelkit:

  • A/B testing
  • Assortment of landing page types
  • Analytics dashboard

Funnelkit templates

The plugin’s drag-and-drop builder makes it easy to create pages using a wide selection of design elements. Additionally, Funnelkit includes A/B testing functionality, allowing users to compare different versions of their pages and optimize them for better performance.

Best For:

Funnelkit is the ideal tool for boosting eCommerce sales through landing pages. Its templates, compatible with popular WordPress themes such as Divi, Elementor, and Gutenberg, make creating landing pages easy.

Pricing: Free, with premium licenses starting at $99.50 per year.

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9. SendPulse Web Push

SendPulse web push

Web Push by Sendpulse is a key component of a successful omnichannel marketing strategy. It lets businesses send notifications through major browsers and mobile devices to alert customers about upcoming sales, discounts, and other important information. By allowing customers to opt in, web and mobile notifications can increase engagement and drive sales.

Key Features for SendPulse Web Push:

  • Web and mobile notifications
  • [ feature ]
  • [ feature ]

web push notifications dashboard

Web Push notifications are free, but for advanced notification features, SendPulse offers robust options. This includes SMS messages, and chatbots through popular social media platforms like Instagram, Facebook, and WhatsApp. Moreover, SendPulse allows you to create landing pages, popups, and engaging email marketing campaigns.

Best For:

Those who are looking for unique ways to interact with their customers will find SendPulse Web Push a fantastic option. With additional communication methods available with pro plans, SendPulse can be your go-to marketing solution for your eCommerce website.

Pricing: Free, with pro plans starting at $7.68 per month.

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10. ShopWP

best WordPress ecommerce plugin for Shopify

ShopWP is a full-featured ecommerce plugin that bridges the gap between Shopify and WordPress, allowing users to sell Shopify products on their WordPress site. It provides automatic product syncing, customized styling options, and a robust filtering system. The product embed interface allows for easy editing and publishing of Shopify products directly within the WordPress dashboard.

Key Features for ShopWP:

  • Integrate Shopify into WordPress
  • Automatic product syncing
  • Vast styling options
  • Advanced filtering options

ShopWP setup wizard

Setting up ShopWP is a breeze. Just connect your Shopify account, sync your products, and add extensions like Yotpo reviews or Recharge subscriptions if desired. This is perfect for beginners and only takes a few minutes. The free version includes filtering, sorting, variants, Ajax pagination, and the Shopify cart experience, but the developer no longer supports it. For advanced features like image zoom and direct checkout, upgrade to the pro version. If you prefer Shopify to WooCommerce, this is worth it.

Best For:

ShopWP is an excellent solution for Shopify users who wish to take advantage of the extensive customization options available on WordPress.

Pricing: Free, with the pro version starting at $199 per year.

Get ShopWP

11. WP Gridbuilder

GridbuilderWP plugin

WP Grid Builder is a powerful eCommerce plugin that lets you create custom grid layouts for pages, posts, and products with a drag-and-drop interface. It comes loaded with designs that can be easily customized. Other features include lazy loading, Ajax pagination, WooCommerce integration, and tons of options for product filters.

Key Features for WP Gridbuilder:

  • Easy to customize
  • Variety of design templates
  • Lazy Loading, custom filter options
  • Works with WooCommerce

WP Grid Builder settings

WP GridBuilder lets you fully customize the search options for your products. You can place them on the left, right, or top of your page. You can also add color swatches to help people with vision problems search more easily.

Best For:

WP Grid Builder is a useful ecommerce plugin for those who want to create dynamic and beautiful product layouts without needing coding skills.

Pricing: $49 per year.

Get WP Gridbuilder

12. WP Simple Pay

WP Simple Pay plugin best payment gateway option for WordPress

WP Simple Pay is a popular ecommerce plugin for WordPress that accepts single and repeat payments, making it ideal for subscription-based products. Its custom checkout process works easily with WordPress sites and supports multiple currencies. This makes it a top choice for any business looking for a solid payment solution.

Key Features for WP Simple Pay:

  • Multiple payment options, including buy now, pay later
  • Subscription-based product support
  • Multiple currency support
  • Custom payment forms

WP Simple Pay payment methods

WP Simple Pay offers various payment options with both versions of the plugin. The free version enables payments via Stripe, while the pro version provides more options, such as Apple Pay, Google Pay, and buy now, pay later options through AfterPay, Klarna, and ACH Direct Debit. The pro version also allows for custom payment forms, while the free version only permits custom payment buttons.

Best For:

WP Simple Pay is a great complete solution for those looking to collect payments without the need for a complicated plugin like WooCommerce.

Pricing: Free, with premium plans starting at $49.50 per year.

Get WP Simple Pay

13. Ecommerce Product Catalog for WordPress

best WooCommerce alternative

Ecommerce Product Catalog for WordPress allows you to create a product catalog or online store without the need for WooCommerce. It offers features such as an easy setup, product management, customizable layouts, several payment options, and advanced filters to sort products.

Key Features for Ecommerce Product Catalog for WordPress:

  • 4 product catalog setup choices
  • Advanced sorting and product filter options
  • Custom field support
  • Multiple payment options

ecommerce plugin installation

The plugin offers different options for ecommerce situations such as a web store, inquiry, affiliate, or simple catalog, with each option installing the necessary parts. However, display options are limited and require CSS or custom field creation knowledge to customize products. Nonetheless, custom fields can be used to create dynamic product templates for viewing products in themes that support full site editing.

Best For:

If you are looking for a simple ecommerce solution and have experience with CSS or creating templates with premium themes, then Ecommerce Product Catalog for WordPress could be a good option for you.

Pricing: Free, with add-on bundles starting at $49 per year.

Get Ecommerce Product Catalog for WordPress

14. WP Easy Cart

WP Easy Cart best WordPress ecommerce cart

Up next is another WooCommerce alternative, WP Easy Cart. Like other plugins on our list, it offers an easy setup wizard to help you build your online store. That being said, the interface isn’t as simple as other options. It has a messy appearance that may be a bit frustrating at first.

Key Features for WP Easy Cart:

  • Easy setup
  • Social media sharing options
  • Product variations
  • Sale pricing
  • Inventory management

WP EasyCart product layout

Once you get over the dashboard hump, you’ll find WP Easy Cart easy to understand. To help you along, you can install demo content to get a feel for how the plugin works. The product page itself is pretty impressive with social media sharing icons, product variations, sale pricing, as well as inventory management. The paid version adds a few more features including abandoned cart emails, coupons, and promotions, as well as the ability to cross-sell products.

Best For:

Those who are looking for a simple ecommerce plugin that doesn’t require WooCommerce should check out WP Easy Cart. There are ample options to make your online store look nice, options to share products on social media, and great inventory management – all for free.

Pricing: Free, with premium licenses starting at $69 per year.

Get WP Simple Pay

15. OptinMonster

OptinMonster best WordPress ecommerce plugin

OptinMonster is a powerful lead-generation tool that can improve ecommerce websites with features such as exit-intent technology, reducing cart abandonment, and growing email lists. Although setup can be tedious and requires a credit card, OptinMonster’s simple dashboard makes it one of the best WordPress ecommerce plugins available.

The plugin dashboard is simple and easy to follow. You’re met with the ability to create different kinds of calls to action:

optinmonster dashboard ecommerce plugin

OptinMonster offers customizable templates such as exit intent popups, floating bars, slide-ins, and more for businesses to easily create campaigns using a simple drag-and-drop builder.

Key Features for OptinMonster:

  • Generous amount of templates
  • Comprehensive dashboard
  • Track campaign performance with advanced analytics tools
  • Helpful documentation (pro users only)

OptinMonster personalization tools

Additionally, OptinMonster provides businesses with effective popups, an intuitive dashboard, and a suite of analytics tools to track campaign performance and make data-driven decisions to improve conversion rates and revenue. Personalization tools allow businesses to set up tracking for ecommerce-specific plugins, tailor reporting to their needs, and gain valuable insights into their customers’ behavior and preferences. However, to access personalization features, you’ll need to become a pro member, with plans starting at $9 per month.

Best For:

OptinMonster offers essential tools for ecommerce websites that can help increase engagement and create impressive call-to-actions, along with providing robust reporting tools. In addition, if you are a Shopify or WooCommerce user, OptinMonster is the best ecommerce plugin for taking your website’s performance to the next level.

Pricing: Free, with pro licenses starting at $9 per month (billed annually).

Get OptinMonster

16. Divi

Divi by Elegant Themes best ecommerce page builder

Lastly, we have Divi – one of the most amazing premium themes that natively supports WooCommerce. Divi comes packed with over 20 WooCommerce modules, that allow you to design every aspect of your site using the powerful front-end Visual Builder. As mentioned earlier, Divi also offers its Theme Builder, which allows you to create gorgeous templates to house your products, categories, and shop pages.

Key Features for Divi:

  • Native WooCommerce support
  • No-code Visual Builder
  • Create product, shop, and category pages with Theme Builder
  • Over 2000 free layouts
  • Over 200 design elements
  • Integration with popular plugins

Divi Layout Packs

Divi has a few other stellar features, such as its global color management system that enables you to set default colors for your entire site, to provide design consistency across all pages. Divi also includes an A/B testing tool, mobile editing tools, and over 2000 design layouts that are available for free use within the theme.

Best For:

Divi is an amazing theme that works well for both new WordPress users and professional designers. It offers tons of design layouts, native WooCommerce support, and robust design options, making it an excellent choice for those who want to create a unique and powerful ecommerce website.

Pricing: Premium licenses start at $89 per year.

Get Divi

What is the Best WordPress Ecommerce Plugin?

WooCommerce is by far the most popular WordPress ecommerce plugin, and it’s a great way to get your store up and running. It’s free, but most stores will need to purchase quite a few paid add-ons that can really add up. Alternatively, if you are selling digital goods and want an easy all-in-one solution, you should consider Easy Digital Downloads.

Of course, creating your store is only the first step! You’ll also need to promote it. OptinMonster is a great way to generate leads and build your mailing list and Funnelkit is a great way to improve conversions. And of course, if you are looking for a great theme or page builder that works well with all of these plugins, look not further than our very own Divi!

PluginPriceFree Option
🥇WooCommerceFree (Paid Addons)✔️Visit
🥈Easy Digital Downloads$99.50 per year✔️Visit
🥉Dokan Multi Vendor$149 per year✔️Visit
4Ecwid for WordPress$14.08 per month✔️Visit
5MemberPress$179.50 per yearVisit
6SearchWP$99 per year✔️Visit
7WP Forms$49.50 per year✔️Visit
8Funnelkit$99.50 per year✔️Visit
9SendPulse Web Push$7.68 per month✔️Visit
10ShopWP$199 per year✔️Visit
11WP Gridbuilder$49 per yearVisit
12WP Simple Pay$49.50 per year✔️Visit
13Ecommerce Product Catalog for WordPress$49 per year✔️Visit
14WP Easy Cart$69 per year✔️Visit
15OptinMonster$9 per month (billed annually)✔️Visit
16Divi$89 per yearVisit

Looking for more ecommerce plugin options? Check out our posts for the best WooCommerce image zoom plugins, as well as excellent WooCommerce social media plugin options.

The post 16 Best WordPress Ecommerce Plugins in 2023 (Pros & Cons) appeared first on Elegant Themes Blog.

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